With TV ‘s Audience Growing Old, Advertisers Told to Spend Their Money on the Web
Younger viewers are deserting TV in droves, choosing to consume their video online instead. The median age of prime time TV viewers is the oldest ever – close to 51 years old now. That has huge ramifications for TV as well as video rich web platforms that stand to benefit from the historic shift.
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With TV ‘s Audience Growing Old, Advertisers Told to Spend Their Money on the Web
